WorkBuzz Ramps-Up U.S. Expansion Plans with Trade Mission

WorkBuzz’s U.S. expansion plans are being fast-tracked by a VIP trade mission led by the U.K. Government’s Department for Business and Trade (DBT). Employee engagement specialist, WorkBuzz, is one of just 15 U.K. scale-ups – and the only HR tech provider – chosen to be part of the SelectUSA delegation.

 Taking place 23-28 June 2024, the trade mission is intended to boost the growth of U.K. tech companies in the U.S market. It will incorporate the SelectUSA Investment Summit in Washington DC together with a specialist Seattle-based programme to introduce WorkBuzz to dignitaries, investors, buyers, partners and specialist advisers. WorkBuzz CEO, Steven Frost, will also be attending the British Embassy in Washington as the guest of His Majesty’s Ambassador to the United States, Dame Karen Pierce OBE.

 “We’re excited to be chosen by the U.K. Government to be part of this exclusive trade mission to accelerate our U.S. expansion”, says Steven Frost, CEO and Founder of WorkBuzz. “By maximising the opportunities provided by this mission, including establishing new relationships with key U.S. tech investors and partners, we’re confident that our employee engagement platform will experience considerable North American growth.”

 WorkBuzz’s employee listening technology for organisations with deskless workers was launched into the U.S. last year following a £6.2 million cash injection by YFM Equity Partners (YFM) in partnership with existing investors Mercia Ventures and Foresight Group (Foresight).

 Sophie Tainton, Portfolio Director from YFM Equity Partners says: “We are excited to be supporting WorkBuzz as it looks to take the next step in its growth story in the U.S. After experiencing growing U.S. interest in its engagement platform, WorkBuzz has put the foundations in place for U.S. expansion and the SelectUSA trade mission will accelerate WorkBuzz’s growth ambitions.”

 Stephen Windsor, Deputy Fund Principal from Mercia Ventures, says: “As one of the most active investment companies, Mercia Ventures prides ourselves on identifying and nurturing some of the most promising scale-ups and start-ups across the U.K, with a commitment to provide the necessary resources and guidance to help these businesses thrive and achieve their full potential. This trade mission is a crucial step for WorkBuzz and represents a significant opportunity for inbound investment, enhancing our efforts to support the expansion of our portfolio companies into the U.S. market.”

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